Lactose free dairy products are largely sold through two major distribution channels which are direct channel and retail channel. As of 2019, the retail channel for selling lactose-free dairy products contributed the largest volume of sales for this industry. With its increasing use in the food service industry and various workspaces, the sale of lactose-free dairy products through direct channel is expected to increase in the forecast period.
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Different regions have gradually increased adoption of lactose-free dairy products with varying degrees, mainly due to the consumer preferences across countries. The incentives, promotional activities, and product packaging by lactose-free dairy producers directly impact the level of uptake of these products in each region.
Europe is expected to maintain market dominance in the lactose-free dairy products industry in the forecast period, owing to the increasing adoption of lactose-free dairy products by the majority of the population in the region. Asia-Pacific is expected to become one of the most lucrative markets for lactose-free dairy products in the forecast period. The Chinese lactose-free dairy products market is expected to drive the sales volume due to the competitively priced product offerings and growing enthusiasm in the consumers to switch to lactose-free dairy products. Stakeholders across South Africa are also showing an extensive degree of enthusiasm and exploring various arenas of investment for technologically advancing their industries to produce lactose-free dairy products.
The competitive landscape for the lactose-free dairy products market demonstrates an inclination toward companies adopting strategies such as product launches along with business expansions. The major established players in the market are focusing on product launches and developments to introduce new lactose-free dairy products and expanding their product portfolios in order to generate public awareness about the same. Valio Ltd., Arla Foods, Nestle S.A., and Lactalis Group are some of the prominent players in the lactose-free dairy products market that have been actively involved with such strategies. The market is moderately consolidated with the presence of many medium to large-sized companies that compete with each other and large enterprises.
The business expansion strategy has also been significantly employed in the lactose-free dairy products market. With the increasing growth in the global market, companies operating in this industry are compelled to come up with collaborative strategies in order to sustain in the intensely competitive market. Key players are also engaging in business expansions, in regions where there is a strong demand for lactose-free dairy products. Industry leaders in this market are actively opting for this strategy to improve their market position. For instance, in February 2020, Arla Foods set up a new dairy plant in Sweden to export lactose-free dairy products to the U.K.
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Various industry associations and companies, owing to an increase in the exposure to global competitors and dairy players, are expected to augment the global lactose-free dairy products market. The increase in the adoption of lactose-free dairy products is mainly attributed to solving the problem of lactose intolerance amongst consumers.
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