Baby Diapers Market 2018 Profit Growth, Size, Top Key Players, Segments and Regional Study by Forecast to 2026 | CMI

Baby Diapers

Baby diapers are a part of baby care products, which allows baby to urinate or defecate without spoiling clothes or external environment. The major factors contributing to the growth of the global baby diaper market are the advantages provided by diapers, such as safety, comfort, convenience, ready availability, easy disposal and cost effectiveness. Diapers are healthy for infant skin, as they reduce rashes, irritations, and infections. They provide comfort to the infant by their perfect fit, softness, absorbency, and breathable nature. Other factors increasing the growth of baby diaper market are increase in literacy, urbanization, increase in number of working mothers, growing affluence, and increase in per capita spending.

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Constantly increasing competition is the greatest challenge for diaper market. Major market players are continuously innovating their products to meet consumer demands. They are also conducting advertising campaigns to seek the attention of the consumer.

Global Baby Diapers – Market Taxonomy

Based on product type, global baby diapers market is segmented into:

Cloth Diapers

Flat Cloth Diapers

Fitted Cloth Diapers

Pre-Fold Cloth Diapers

All in one cloth diapers

Other cloth diapers

Disposable Diapers

Ultra adsorbent Diapers

Regular disposable Diapers

Super Absorbent Diapers

Bio-Degradable Diapers

Training Nappies

Swim pants

Biodegradable Diapers

Smart Diapers


Based on distribution channel, global baby diapers market is segmented into:



Convenient Stores

Specialty Stores

Online or E-Commerce

Disposable diapers are commonly preferred because of their easy use and disposal. Bio-degradable diapers are gaining popularity due to their eco-friendly nature. E-commerce has caused a significant growth in the global market for baby diapers by increasing market penetration.

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Global Baby Diapers Market Outlook

North America is the largest market for baby diapers due to high literacy rate, working population, and product development. Baby diapers have reached a high level of penetration in the market in this region. Biodegradable diapers is expected to be a major growth promoter for baby diaper market in the USA due to environmental regulations.

In Europe, there is a prominent demand for disposable diapers especially in Western Europe. Demand for biodegradable diapers is predicted due to environmental regulations imposed by European Union.

Asia Pacific is the fastest growing market, owing to increase in birth rate, female literacy, and increase in disposable and dual income. Considering the potential of this market, many big companies such as P&G and Huggies are making impactful launches. The 2008 baby milk scandal in China has led to increase in foreign baby care products, thereby increasing the market for baby diapers especially in urban areas in China.

Latin America has a potential for growth in baby diaper market due to increase in birth rate especially in Brazil, Chile, and Peru.

Africa has a great potential of growth in baby diaper market, as it has highest birth rate especially in Niger, Mali and Uganda. However, the market penetration in this region is very low.

In Middle East, urbanization, modernization, and increase in literacy rate will be the major growth drivers for baby diapers market.

The companies are adopting various organic and inorganic growth strategies to sustain their market positions. In 2014, an innovative product introduced by KimberlyClark Corp. is a diaper alert with smart phone application of alerting parents when babies wet their diaper. Smart diaper is another innovative product introduced by Pixie scientific LLC, which tracks the health of the child. Key players operating baby diapers market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Private Ltd., Nobel Hygiene Pvt Ltd., Bummis, Fujian Shuangheng Group Co. Ltd., and Bumkins Inc.

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